We are delighted to welcome ARSENAL FC as our Partner,
Arsenal Football Club is a professional football club based in islington, London, England, that plays in the Premier League, the top flight of English football. The club has won 13 League titles, a record 13 FA Cups, two League Cups, the League Centenary Trophy, 15 FA Community Shields, One UEFA Cup Winners’ Cup and one Inter-Cities Fairs Cup.
SKOL Brewery Limited Rwanda already sponsor several clubs in the region and the partnership will involve Arsenal staff providing football consultancy services to offer guidance and advice to support the development of these clubs.
SKOL Brewery Limited Rwanda’s sponsored football local teams, with once in a lifetime trips to London to visit Emirates Stadium and receive coaching sessions with Arsenal coaches. SKOL Brewery Limited Rwanda and Arsenal will also run coaching clinics to support grassroots football.
SKOL Brewery Limited Rwanda General Manager, Ivan Wulffaert said of the partnership: “SKOL Brewery Limited Rwanda are proud of their approach to brewing and product quality. We always take that extra step to ensure the best experience for our customers and consumers. We are very happy and proud to partner with Arsenal FC as we view Arsenal as the team that takes great pride in their approach to football and the quality of their play on the pitch. A refined version of the great game.”
Arsenal’s Commercial Director Peter Silverstone said: “We are delighted to welcome SKOL Brewery Limited Rwanda to the Arsenal family. The partnership is a direct result of our successful partnership with the Rwanda Development Board and re-affirms our affinity with Africa. We have nearly 90 million followers across Sub-Saharan Africa, and we’re looking forward to connecting with new fans in the region whilst sharing our knowledge and experience, developing coaching programmes and helping SKOL Brewery Limited Rwanda build their business.”
SKOL Brewery Limited Rwanda will promote the partnership through TV commercials, the production of special edition co-branded bottles and large scale on-pack promotions offering supporters the opportunity to win match tickets and official Arsenal merchandise. Fans will also be able to attend match screening parties and join newly created official supporters’ clubs.